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Now that you’ve come up with an idea and community, you need to make it accessible to the masses. That doesn’t mean it’s on the ‘Net, therefore all can see it. It means you’re going to have to come up with a means of mobile application. Yes, can still have a website, but you’re going to need a platform to have it seen by the multitudes of phones, PDAs, tablets. If you can find the right User Interface design, you’ll find it much easier to have a site that won’t either eat up too much of a mobile device’s memory while it’s trying to access you, or be unable to access your site.

Remember: about 60% of people are now on the go, and use smartphones or tablets to not only look up a site, but make orders and significant purchases. You want to have the tools so that they can reach out to you, even on the bus. When you’re choosing a platform, remember that you’re trying to reach as many people as possible in a short amount of time. Most smartphones today go well Java or HTML, and if you look hard enough, you’ll find to your surprise that most development tool cost is either very low, or actually free.

A few hints for you to market and successfully build upon your small business.