PPC Advertising (Pay Per Click)
So, what is PPC advertising? You’ve probably noticed “sponsored ads” at the top of a search results page. Every time someone clicks on one of these sponsored ads, a small fee is paid to the search engine. This can lead to a massive amount of new viewers clicking into your site and raising the rank of your page even after your PPC campaign is over. Pretty simple, right? Yes and no.
The concept is brilliantly simple, but it does take work to make a PPC ad campaign successful and if you aren’t careful, you can end up spending more money than you intend with very little to show for it. It can be a confusing process for someone who has never done PPC and that’s why we can guide you through the process and monitor your PPC advertising campaign from start to finish. With a targeted campaign using SEO keywords and great content on your site, we can ensure that you get the best return on your investment. Another great thing about Pay Per Click advertising is its flexibility and its turnover time when it comes to making changes. We will monitor your campaign and gather data to make sure it is doing well. If changes need to be made, we can make them for you and those changes will be reflected quickly. We will optimize your ad campaign to generate as many new visitors as possible. The new viewers will also start visiting your page almost as soon as your ad is posted. The instant gratification is definitely satisfying.
In order for the ad campaign to be successful and retain a lot of the viewers you get from it, your website needs to look great and have quality content. After working with you to create a lot of quality content, help you link build, and optimize your website for search engines, the likelihood of getting repeat viewers will grow exponentially. There is no real point of running an ad campaign that takes viewers to a poor-quality site.