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LinkedIn is a highly sophisticated and effective marketing tool with more than 300 million users worldwide. But LinkedIn isn’t about you reaching 300 million clients; it’s about reaching the very best targeted group within that massive audience to grow your brand and expand your business. The old concept of “tell everybody and sell to a few” is outdated and just not cost-effective in this new age of online marketing and LinkedIn has the tools which allow you to focus and target your exact market.

linkedin for businesses

The first step to a successful LinkedIn marketing strategy is to determine who is your target audience?

The first step to a successful LinkedIn marketing strategy is to determine who is your target audience. Factors such as geography, age, gender, income levels and other basic marketing concepts all come into consideration when determining and filtering your specific audience. Once you have your target established, you must determine what is the goal of the marketing plan? Are you trying to expand an already well-known product or service or are you trying to build a brand? Are you targeting business-to-business sales or business-to-consumer sales? The way you present your marketing on LinkedIn is determined by the answers to these questions. Our experts can take the built-in tools on LinkedIn and apply them to your needs resulting in a very lucrative marketing plan where quite literally, the sky’s the limit!

Deliver the right content to the right people and boost quality leads

Reach beyond your follower base and target the right people to raise brand awareness, build relationships and drive quality leads. Sponsored Updates appear in feeds across devices, giving you more opportunities to reach the people who matter to you.