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Dean Jackson: Luxury Branding

Dean Jackson: Luxury Branding

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Dean Jackson creates unique and luxurious furniture, so he needed web design and branding to match the high quality of his work.

Case Study: Dean Jackson

Dean Jackson creates elegant, custom furniture which calls for luxury branding. The new website's main objectives are to showcase the beauty and exquisite detail of his works, convey his luxury branding consistently throughout his website and content, and provide characterizing information to increase the value of their process and products. These effective tactics would serve to increase Dean Jackson Designs' online presence, customer interactions, and conversion rates while attracting clientele and inspiring referrals among his best customers. 

Challenges:

  • Increase Leads
  • Increase Conversion Rate
  • Build clientele

Solutions:

  • Branding: Branding a luxury product like Dean Jackson Designs called for elegant, editorial-like imagery, and a classic overall web design to accentuate the meticulous beauty of his works. The look and feel of The Dean Jackson brand is one of quality, integrity, and elegance which targets a high class clientele.
  • Local SEO: Dean Jackson's Google Business listing was optimized and monitored to improve map related rankings. In-depth keyword research was used to write meta content for key conversion pages in order to match with the identified targeted search queries.
  • Content Creation: Through content creation of informative articles, characteristic blog posts, and lavish imagery, Dean Jackson's strengths as an artist and crafter of quality furniture and custom industrial design shows clientele the quality and value of his products and services.

Result:

By carrying out these new online marketing techniques, Dean Jackson increased leads by 220% and increased conversion by 150%. Their clientele has also grown immensely, with nearly 75% of his clientele coming back for another piece.

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