Mezositi: E-Commerce & Branding

Mezositi: E-Commerce & Branding

Branding

Mezositi International provides clients with top of the line candies, nuts, and snack mixes. As a bulk e-commerce based business, Mezositi wanted a smooth system of shopping for their clients that included browsing, filling up a cart, checking out, and business inquiries. For this client, a functional system is key to increasing conversion rates and online sales.

As Mezositi grows, the company outlines the objective to increase sales, build their clientele, and create a distinct brand image.

Case Study: Mezositi International

As Mezositi moves with the constant changing needs of a diverse group of clientele, their next move is to update the systematic flow and design of their e-commerce website. With an updated design and ease of payments, Mezositi aims to increase conversion rates of browsing shoppers and build upon their growing clientele.

Challenge

  • Increase conversion rate

  • Build Clientele

  • Create distinct brand image

Solution

  • Local SEO: Mezositi's Google Business listing was optimized and monitored to improve map related rankings. In-depth keyword research was used to write meta content for key conversion pages in order to match with the identified targeted search queries. This attracts new clientele, and builds upon their growing client base.

  • Functional e-commerce design: Consumers seek an easy and functional method of online e-commerce shopping, and it's usually a main factor in their decision to make a purchase. The new website features a smooth system of purchase to ease the customer's experience while keeping the clientele coming back.

  • Clean imagery, a fresh logo, and original content writing puts an identity to the Mezositi brand. One that both clientele and businesses will remember as transparent, fresh, and unlike any other snack food business.

Result

With a new functional e-commerce system, Mezositi International increased the conversion rate of buyers by 310%. Mezositi's customer return rate increased by 70%, and their sign up rate by 150%.

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