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DNA Nightclub: Website and Branding

DNA Nightclub: Website and Branding

Graphic Design, Branding, SEO (Search Engine Optimization)

DNA Nightclub and Lounge provides clients in Aurora with a night-life escape. This client looked for a methond to ease planning and inquiry for their guests through their website. In addition, the client looked for an outlet to promote the luxuries within their bar and lounge.

Case Study: DNA Lounge and Bar

As DNA Nightclub and Lounge moves with the digital age of young clientele, the business searches for new innovative ways to reach a bigger crowd. We took on an entirely new branding and web design project in order to increase booking, increase leads, and grow clientele.

Challenges

  • Increase booking
  • Increase leads
  • Grow Clientele base

Solutions

  • Simplify booking inquiries: With a newly developed website, the company moves with the ever changing digital age. Inquiries are the first steps in increasing bookings, and a well functioning website is key.
  • Local SEO: DNA Nightclub and Lounge's Google Business Listing was optimized and monitored to improve map related rankings. In-depth keyword research was used to write meta content for key conversion pages in order to match with the identified search queries.
  • New Brand Identity: A new, fresh brand paired, enticing imagery, and a distinct identity attracts new clientele who hopefully become recurring guests.

Results

With a fresh brand identity, newly designed website, and SEO plan, DNA Bar and Lounge has achieved 10x more bookings have seen more than 250 reccuring guests while increasing leads by 210%

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126 Willowdale Avenue, North York, Ontario